Skip to main content

Business Goals vs. Objectives vs. Strategies vs. Tactics

Brief

Recently I have encountered a few terms which a lot of confusion about them exists among business people. These terms are business goal, objective, strategy and tactic. At first glance, they might look like the same; however they are totally different from organisations’ standpoints and convey distinct concepts at different levels. In the following lines, I explain these terms along with a sample to make it more clear:

Business Goal

  • Goals are the broad primary outcomes towards which effort and actions are directed in a business.
  • They are whats, not hows and a business might have multiple goals to achieve.
  • For example, "we must be a leader player and increase our share in the home loan market".
  • Normally there is no measurement in the definition of a goal and only gives you the general direction of the company.

Business Objective

  • Business objective differs from business goal in the sense that they are measurable and specific.
  • It actually quantifies the thoughts and sets a target so that the strategy can be planned around it.
  • In other words, objectives are measurable steps an organisation takes to achieve its goals.
  • For example, β€œincrease the share in Home Loan segment to 15% by end of 2015 financial year”. Although business goals and objectives are loosely interchangeable, business objectives are subset of business goals.

Business Strategy

  • Strategy is the organization's approach to persuade the customers to buy the products or services.
  • Strategy is how, not what. 
  • On the other hand, strategy is the organization's approach to compete with other organizations to absorb more customers in order to achieve the objectives. 
  • It implies the marketing and advertising campaigns that are planned to attain the objectives. 
  • "For example, convince the customers that our home loan product is the best in the market by TV and Online advertisement."

Tactic

  • Tactics are actions or tools an organization takes to achieve the objectives associated to a strategy.
  • They are what's, not how's. 
  • Strategies and tactics must work in tandem, without tactic the organization has big thinker and no action.
  • In other words, the organization needs both big wings (strategies) and feet (tactics). 
  • For example, β€œCreate a new home loan product with reduced interest rate and zero dollar administration fee.”

To make the best use of these concepts and advance your organization's capabilities, educate your organization on the differences of the terms and explain your expectation from them. A team might be engaged in strategy development, while another team involved in tactics. Ensure that all tactics align to strategies and all strategies take into account the tactics. Don’t forget that goals, objectives, strategies and tactics are dependent to each other and work in tandem.

Comments

Popular posts from this blog

npm install on windows 7 python2 not found error and node-sass@3.13.1 error #317

Before I write all, I'd like to say that before the update everything worked well; while updating node from version 7.2.1 to version 9.4.0 and npm from version 5.5.1 to version 5.6.0 in Windows 7 (64-bit) using the installer (https://nodejs.org/en/download/) and installing globally gulp-cli version 2.0.0, as far as npm install starts from the JointsWP folder I get the following error: $ npm install npm WARN deprecated babel-preset-es2015@6.24.1: รฐ  Thanks for using Babel: we recommend using babel-preset-env now: please read babeljs.io/env to update! npm WARN deprecated gulp-util@3.0.8: gulp-util is deprecated - replace it, following the guidelines at https://medium.com/gulpjs/gulp-util-ca3b1f9f9ac5 npm WARN deprecated minimatch@2.0.10: Please update to minimatch 3.0.2 or higher to avoid a RegExp DoS issue > uws@0.14.5 install C:\Users\Bob\Dropbox\Development\vhosts\mongoose-project\vanilla\themes\JointsWP\node_modules\uws > node-gyp rebuild > build_log.txt 2>...

Buying my buddy - Laptop

 Brief  I am planning to buy a new laptop and I am putting everything here which I come across while looking for best laptop which fits my requirements. My Requirements  Programming: .NET, Angular, SQL, Visual Studio, SQL Server Video Editing Country where I live is Nepal Able to use at least for 5 years Considering the above requirements, I will going with the Dell laptop though in Nepal Acer is quite famous and I will highlight why choose Dell over other laptop.  Before Buying, let's understand the terminology RAM SSD Nits Cooling Graphics Thunderbolt USB WIFI Screen SRGB Laptop meeting my requirements Below configuration will do my job smoothly for at least 5 years and they are: 16GB RAM DDR5 SSD Laptops Meeting My Requirments are: https://www.flipkart.Lenovo IdeaPad Pro 5com/lenovo-ideapad-pro-5-intel-core-ultra-9-185h-32-gb-1-tb-ssd-windows-11-home-14imh9-thin-light-laptop/p/itm1f4865cbfe7ea?pid=COMGZN7RRHARKTDE&lid=LSTCOMGZN7RRHARKTDE4G0GAP&marketplace=...

Steps using Github with Git Bash and Git Tortoise

Brief We will learn below things: Download tortoise git from the URL ( https://tortoisegit.org/ ) Download git from the URL ( https://git-scm.com/downloads ) Integrate local git with the remote GitHub . Initialize git in the local folder using git tortoise . Push and Pull the code from the master branch. Create different branches and check out between those branches from the local. Setup After downloading the git and git tortoise, install those files and you will be shown the below window when you right click inside any Folder in the windows. Initialize Git from the Git Tortoise Click on the "Git Create Repository Here" as shown in the first context menu and Press "Ok". You will see '.git' folder added as below. Right click inside the project Folder and hover on "TortoiseGit". The snapshot will be shown. Setting Up the Remote Repository into the local Click on the "Settings" as shown in the ...